Primerica is a leading financial services company dedicated to helping middle-income families across the United States and Canada prepare for a more secure financial future. Founded in 1977 and headquartered in Duluth, Georgia, Primerica focuses on providing financial education and practical solutions designed to help families protect their income, manage debt, save for the future, and work toward their financial goals.
At the heart of Primerica's approach is its commitment to financial education. Licensed representatives work with clients through a complimentary Financial Needs Analysis, helping individuals and families better understand their current financial position and identify strategies for addressing important priorities. Primerica emphasizes straightforward financial concepts, including establishing emergency savings, reducing debt, protecting loved ones with life insurance, and investing for the future.
Primerica is best known for its term life insurance offerings and its long-standing ''Buy Term and Invest the Difference'' philosophy. The company also provides access to investment products such as mutual funds, managed investments, annuities, individual retirement accounts, and education savings plans. Additional offerings include auto and homeowners insurance through referral partners, mortgage solutions, legal protection, and identity theft protection. Product availability varies by location and licensing requirements.
The company serves millions of clients through a large network of independent, licensed representatives. As of the end of 2025, Primerica had approximately 3.1 million client investment accounts and insured more than 5.5 million people through its life insurance companies. Its representatives provide personalized guidance while leveraging Primerica's training, technology, marketing, and business infrastructure.
Through its combination of financial education, insurance protection, investment solutions, and personalized guidance, Primerica continues to help families take greater control of their finances and work toward greater financial independence.
